Basically, as the company Airbnb expands to new cities around the world, the share economy is really taking their toll on regular hotels. Executives have figured a way around this with lend and lease programs all around the country with critical ads like “Forgot it?

Many hotels use green energy marketing strategies which are designed to save the environment. Most hotel guests are not interested in the strategies that are used, such as reusing towels. Starwood Hotels has implemented a program that guests find useful which offers discount vouchers to customers who refuse room cleaning, which saves water and energy.